Personal Brand Photography is more than just a nice headshot—it’s a visual storytelling experience designed to bring your brand to life.

It captures who you are, what you do, and why you do it, all through a curated collection of high-quality images. These photos are crafted with intention and strategy, so you can use them across your website, social media, email marketing, speaking engagements, and anywhere else your audience finds you.

Think of it as a photoshoot that blends professional portraits, lifestyle imagery, and behind-the-scenes moments to reflect your personality, values, and mission. Whether you're a coach, creative, entrepreneur, or speaker, Personal Brand Photography helps you show up with confidence and consistency—so your audience connects with the real you.

Great question! The key difference comes down to planning and purpose.

A Headshot Session is perfect if you just need one or two professional images—maybe for your LinkedIn profile, website bio, or speaking engagement. It’s a quick, studio-based session designed to capture a clean, polished version of you. These sessions are straightforward with minimal planning required.

A Personal Branding Session, on the other hand, is all about telling your story and supporting your business goals. We’ll collaborate to plan a session that reflects your brand’s personality, values, and message. You’ll walk away with a custom collection of on-brand images that you can use across your website, social media, and marketing materials. It’s more involved—but also more impactful.

We all want to work with businesses we know, like, and trust. In today's business scape, a unique brand identity is essential. Having professional high-quality images created just for you helps potential clients see the person behind the brand and gives you much-needed versatility and flexibility in using those images. 

Personal Brand images:

• Stand out from your competition with a unique look 
• Build a personality for your business that sparks a human connection 
• Showcases the best of you and your business in an authentic way
• Stay consistent across all platforms, so people recognize your brand 
• Confidently show up online with a library of images you’re proud to post 
• Shows the world you’re a credible business they want in their corner! 

You can check out this blog post for more.

When planning a brand photoshoot, you should consider your brand's message, values, and personality. You should also think about your target audience and how you want to communicate with them through your visual content. It is important to plan the location, props, and wardrobe to ensure that your brand is represented in the best possible way. When we work together I help you with many of the logistical issues and bringing the visual elements together.

A personal brand photo session is a collaborative effort because you know your business best and I know how to translate it into the visual images that connect.

This answer will vary depending on you and your business.

You should update your brand photos whenever there are significant changes to your you or your brand's identity, products, or messaging. This could be every few months or every few years, depending on the nature of your brand and its evolution over time.

It is typical to book your brand photo session 4-6 weeks in the future. Planning takes time, especially if we need to reserve a specific location or other professionals (hair and makeup) to be on-site during your shoot. We will be in touch to create a personalized session plan and image list during that time. 

That's okay. I'm here to help! Our planning session will detail everything you need for a successful shoot! 

We'll go over the following: 

• What do you do, and how does your product/service help your clients? 
• What is your message, and how do you want the world to see you? 
• Who is your ideal client, and what images will help attract the right people?  
• Where will you use pictures, and how many do you need? 
• Wardrobe/props/poses that will help build your look 

This depends on you and your business! You want to tell a story that reflects your business, so it should be a location that speaks to you and your customers. If you have a shop or office, we will do some images there to get you in your natural habitat. If you are completely mobile, it will depend on your business, personality and message. Some shoots are best in the studio with clean backdrops and minimal distractions, while others are best on location. This is where we can have a lot of fun and variety in choosing locations!

A brand photo session is anywhere from 2 hours - 6 hours, depending on your needs. I always take a variety of shots to ensure you have a library of images you love! We usually determine the length of your session during the planning phase and create a list of must-haves, so you get everything you need.

If you're part of a small team, we can customize a session that's as unique as you and your business. Feel free to reach out to discuss options for a group session.

Professional images add credibility and personality to your marketing materials. Up-to-date photos on your website and social media (& wherever else you are showing up) help build recognition with your audience. If online clients meet you in person, they shouldn’t be shocked! When you use images throughout all of your marketing materials, it works towards developing a recognizable, consistent brand. Which helps build community and loyalty around your business. 

Here's a blog post on how to use them by a social media strategist.

When choosing a brand photographer, you should look for someone who has experience shooting for brands similar to yours. You should also review their portfolio to ensure that they have the skill and style that aligns with your brand's values and personality. Finally, you should choose someone who is easy to work with and can understand and interpret your brand's vision.

For more tips, check out this post on How to choose the right photographer for you.