Frequently Asked Questions

Personal Brand Photography is a type of photography that focuses on capturing a person's personality, values, and mission in visual form. It involves creating a collection of high-quality images that can be used for professional purposes, such as social media profiles, websites, marketing materials, and other promotional platforms. Personal Brand Photography goes beyond traditional headshots and aims to tell a cohesive story about a person's brand, showcasing their expertise, authenticity, and unique qualities. These images often include a mix of portraits, lifestyle shots, and professional settings that reflect the individual's brand identity and target audience.

A headshot session is designed for someone who only needs an image or 2 for their profile (business or personal). They need an image that captures what they look like and don't need to personalize their social media or other marketing materials.

A Personal Branding session is designed to craft a library of images for you to use in your marketing strategy. These sessions take more time to photograph and plan.

We all want to work with businesses we know, like, and trust. In today's business scape, a unique brand identity is essential. Having professional high-quality images created just for you helps potential clients see the person behind the brand and gives you much-needed versatility and flexibility in using those images. 

Personal Brand images:

• Stand out from your competition with a unique look 
• Build a personality for your business that sparks a human connection 
• Showcases the best of you and your business in an authentic way
• Stay consistent across all platforms, so people recognize your brand 
• Confidently show up online with a library of images you’re proud to post 
• Shows the world you’re a credible business they want in their corner! 

You can check out this blog post for more.

When planning a brand photoshoot, you should consider your brand's message, values, and personality. You should also think about your target audience and how you want to communicate with them through your visual content. It is important to plan the location, props, and wardrobe to ensure that your brand is represented in the best possible way. When we work together I help you with many of the logistical issues and bringing the visual elements together.

A personal brand photo session is a collaborative effort because you know your business best and I know how to translate it into the visual images that connect.

This answer will vary depending on you and your business.

You should update your brand photos whenever there are significant changes to your you or your brand's identity, products, or messaging. This could be every few months or every few years, depending on the nature of your brand and its evolution over time.

It is typical to book your brand photo session 4-6 weeks in the future. Planning takes time, especially if we need to reserve a specific location or other professionals (hair and makeup) to be on-site during your shoot. We will be in touch to create a personalized session plan and image list during that time. 

That's okay. I'm here to help! Our planning session will detail everything you need for a successful shoot! 

We'll go over the following: 

• What do you do, and how does your product/service help your clients? 
• What is your message, and how do you want the world to see you? 
• Who is your ideal client, and what images will help attract the right people?  
• Where will you use pictures, and how many do you need? 
• Wardrobe/props/poses that will help build your look 

This depends on you and your business! You want to tell a story that reflects your business, so it should be a location that speaks to you and your customers. If you have a shop or office, we will do some images there to get you in your natural habitat. If you are completely mobile, it will depend on your business, personality and message. Some shoots are best in the studio with clean backdrops and minimal distractions, while others are best on location. This is where we can have a lot of fun and variety in choosing locations!

A brand photo session is anywhere from 2 hours - 6 hours, depending on your needs. I always take a variety of shots to ensure you have a library of images you love! We usually determine the length of your session during the planning phase and create a list of must-haves, so you get everything you need.

If you're part of a small team, we can customize a session that's as unique as you and your business. Feel free to reach out to discuss options for a group session.

Professional images add credibility and personality to your marketing materials. Up-to-date photos on your website and social media (& wherever else you are showing up) help build recognition with your audience. If online clients meet you in person, they shouldn’t be shocked! When you use images throughout all of your marketing materials, it works towards developing a recognizable, consistent brand. Which helps build community and loyalty around your business. 

Here's a blog post on how to use them by a social media strategist.

When choosing a brand photographer, you should look for someone who has experience shooting for brands similar to yours. You should also review their portfolio to ensure that they have the skill and style that aligns with your brand's values and personality. Finally, you should choose someone who is easy to work with and can understand and interpret your brand's vision.

For more tips, check out this post on How to choose the right photographer for you.